Product design that fuels business growth
Founded by Matt Plested and Jim Blyth, The Fuel industrial design specialises in the definition and creation of mass-produced consumer and professional products for both manufacturers and brands.
We design the visual appearance, interactions and all aspects of the product experience to create devices that are easy to use and easy to sell, balancing the needs of human behaviour, technology, and marketing.
Fuel for results
Our team has won many prestigious awards for industrial design excellence and innovation, as well as securing numerous patents.
However, our clients judge us more on our ability to add value to their business. We use design to create understandable user benefits that can drive sales and boost profitability. We know how to return value on design investment.
Using Instagram we regularly share consumer electronics imagery from our peers in the wider industrial design community that we find inspirational.