The Fuel industrial design studio specialises in defining the visual appearance and physical user experience of product hardware for brands and technology companies. We are masters of crafting beautiful forms and meaningful interactions that allow our clients to produce highly desirable products, with noticeable customer benefits.
Creating a multi-use product that isn’t visually or functionally compromised by its many potential use cases
Removing the unnecessary to create a pure,
efficient device at a more accessible price point
An understated design language that downplays the technical capability housed within.
Surge - Official Xbox Licensed
of the market
Communicating new technology benefits through industrial design
to a new sector
Integrating connected technology into a familiar product with a simple user interface
Identifying new customer benefits for a significant competitive advantage
Making an invisible service memorable by creating a recognisable face
Identifying new feature innovations for future product roadmaps
Aligning a diverse product portfolio into a harmonised product identity
Combining engineering excellence with usability and visual design, to deliver the complete product experience