Industrial design
consultancy
TheFuel
The Fuel industrial design studio specialises in defining the
visual appearance and physical user experience
of product hardware for brands and technology
companies. We are masters of crafting beautiful
forms and meaningful interactions that allow
our clients to produce highly desirable products,
with noticeable customer benefits.
Fitting technology
to lifestyles
Vodafone
Creating a multi-use product that isn’t
visually or functionally compromised by
its many potential use cases
visually or functionally compromised by
its many potential use cases
Marketing
made easy
Arlo
Identifying new customer benefits
for a significant competitive
advantage
for a significant competitive
advantage
Making technology
invisible
Hive
Designing a seamless experience to harmonise
new technology into home environments
new technology into home environments
Service through
a product
TalkTalk
Making an invisible service memorable by
creating a recognisable face
creating a recognisable face
Instantly
identifiable
Gioteck
Making brands recognisable with
a consistent visual design
language
a consistent visual design
language
Disrupting the
marketplace
Samsung
Identifying new feature innovations for
future product roadmaps
future product roadmaps
Strengthening a
product portfolio
Grass Valley
Aligning a diverse product portfolio into a
harmonised product identity
harmonised product identity
Keeping ahead
of the market
Raymarine
Elevating the brand through enhanced
user experience
user experience
Creating physical
user experiences
Vision Engineering
Combining engineering excellence with usability
and visual design, to deliver the complete
product experience
and visual design, to deliver the complete
product experience
