Industrial design
consultancy

TheFuel

The Fuel industrial design studio specialises in defining the visual appearance and physical user experience of product hardware for brands and technology companies. We are masters of crafting beautiful forms and meaningful interactions that allow our clients to produce highly desirable products, with noticeable customer benefits.

Fitting technology
to lifestyles

Vodafone

Creating a multi-use product that isn’t visually or functionally compromised by its many potential use cases

Making smart
more accessible

Hive

Removing the unnecessary to create a pure,
efficient device at a more accessible price point

Bringing connectivity
to a new sector

Vodafone

Integrating connected technology into a familiar product with a simple user interface

Keeping ahead
of the market

Raymarine

Communicating new technology benefits through industrial design

The simplicity
of performance

Vodafone

An understated design language that downplays the technical capability housed within.

Marketing
made easy

Arlo

Identifying new customer benefits for a significant competitive advantage

Making technology
invisible

Hive

Designing a seamless experience to harmonise new technology into home environments

Instantly
identifiable

Gioteck

Making brands recognisable with a consistent visual design language

Service through
a product

TalkTalk

Making an invisible service memorable by creating a recognisable face

Disrupting the
marketplace

Samsung

Identifying new feature innovations for future product roadmaps

Strengthening a
product portfolio

Grass Valley

Aligning a diverse product portfolio into a harmonised product identity

Creating physical
user experiences

Vision Engineering

Combining engineering excellence with usability and visual design, to deliver the complete product experience

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